Hey Reader,

👇 A subscriber sent me this last week.

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My first reaction was... wow this is so nicely written.

My second reaction was... dang Natalie is extremely right.

Want to visit my website?

Find out who I actually am?

GOOD LUCK, Reader. I've made it nearly possible to do that.

The fix is obvious. I'll add my links and bio going forward. (👋 Hi Natalie, I'm on it.)

But the real problem is bigger than a link.

I'm sort of in the middle of a whole business evolution right now.

To be clear → this is not a pity party.

My business is doing pretty great. I'm booked out through February 2027, and last year I made $124,499.36 while taking a 3-month maternity leave.

That's not 2-million-dollar YAP challenge money, but I think it's pretty good.

So what’s the evolution?

Two weeks ago I filled out an application for a $16,000 mastermind.

One of the questions asked me to describe what I do.

For years, my answer was always some version of "I help people set up online courses."

That was true for a long time.

But…Reader…it’s actually been 2 years since I set up a course from scratch.
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Not because I don’t like it or because I think the online course industry is dead.

It’s because what people keep asking me to do (and what I’m booked out on) is to write emails for them.

So when I filled out that mastermind application*, I typed something different:

"I think I’m an in-denial email copywriter?"

Natalie wanted to know who I am. Fair.

Hey I’m Mara!

When I started out, I was the course person. I’ve helped launch over 250+ courses since 2018. Many of them you have probably heard of.

Now I'm some sort of combination of launch strategist and email copy expert?

I don't know how I want to label it yet.

But things are good.

I'm embracing the evolution.

If you're not 100% sure Reader where your space in this online world is right now... I think that's ok.

I'm also figuring it out.

❤️ Mara

Email Copy Pro? Launch Strategist?

P.S. - 2 quick things:

1. ​This is the Natalie who gave me the really amazing and constructive feedback. I did email her and ask her if it was ok to share a screenshot of her email. I think really good constructive feedback is a such rare skillset these days.
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2. And no, I didn’t actually join the $16,000 mastermind. If you’re curious why I passed (and what it even was), hit reply with “YES” and I’ll tell you.