Hey Reader,

F*ck It Friday might be the smartest thing I've done for my business in a long time.

You voted at the bottom of last week's email on what I should write about next, and this one won by a landslide.

But this tip actually isn't about giving up or checking out, which some of you may have thought.

It's about shooting your shot and telling your fears to take a back seat.

Here's how it works:

1. You block 15 minutes off on your calendar every Friday for F*ck It Friday.
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2. You send a pitch to someone who is so completely out of your league that there's no hope they will ever say yes.

That's it.

Does it actually work?

I honestly don't know.

I only learned about this tip 13 days ago from a business friend

…who learned it from another business friend...

....who got it off Instagram. ← I think this is the person that should get credit for the original idea.

Last week I booked an interior designer to help us with our living room.

That's probably not really "F*ck It Friday" energy.

But it did feel scary and intimidating to me personally.

I am, for the record, TERRIBLE at interior design.

👇 Here's my living room after living in this house for an entire year.

I do think there's something really powerful about putting yourself out there.

If you throw enough darts, eventually one will hit a bullseye.

Plus you'll get a whole lot better at throwing darts.

Pitching myself is not something I do enough of, so I'm making it a real practice starting now.

Last year when I was putting together The Black Friday Summit, I decided to pitch Gemma Bonham-Carter as a speaker.

If you don't know Gemma, she has a much bigger audience than me and I was pretty convinced she was going to ignore the email entirely.

I sent it anyway. F*ck it.

She said yes.

If you want to read the actual pitch I sent her, click here.

The summit was incredible and I'm running it again this year.

That one pitch I almost didn't send completely changed the trajectory of the whole event.

Ellen Yin from Cubicle to CEO also sponsored the whole thing, but one of my co-hosts (Dolly DeLong) sent that pitch so it's not my story to tell.

I'm starting to think about who I should pitch for this year's summit, and I want your help.

Who is the most wildly outrageous person you think I should pitch this year?

The person where there is absolutely no way they would ever say yes?

Hit reply with a name and I'll tell you who I ended up pitching in one of my next few emails.

❤️ Mara

P.S. - If you want to get on the waitlist for this year's Black Friday summit, click here.​

Also swearing in emails is weird. It can at times trigger spam filters so if you do it I recommend doing it somewhat sparingly and avoiding direct swear words in the subject line.