Hey Reader, February taught me TWO things. 1. Rolling babies cause chaos. 2. And public accountability works! One of these kept me awake at 2am. The other is the reason I finally started making real progress on one of my big goals for 2026. Here's a full recap of my February! Income: $7,752.68Expenses: $1,588.53 All of my money this month came from one-to-one client work.Mostly retainer clients that I work with month after month. No affiliate income. No digital product sales. Just good...
20 days ago • 2 min read
Hey Reader, Look at these two Candy Land boards. (Seriously. Don’t read ahead. Just look.) Old Candy Land. New Candy Land. What do you notice? For me, the first one feels calm. The second one feels like it’s yelling at me. I saw this comparison on Instagram the other day, and I haven’t stopped thinking about it. The original video was about kids and overstimulation, but my brain went straight to business. Because the longer you’re in business, the more you add. …Another offer.…Another...
28 days ago • 1 min read
Hey Reader, It turns out I’ve been lying to myself. I’ve been telling myself that I’m “barely working” right now. Which feels believable when you have a 2-year-old and a 3-month-old and your brain has 47 tabs open at all times. But instead of trusting the feeling, I decided to check. Last week, I tracked every single hour of my time. All 168 of them. Pink = time with my kidsBlue = workOrange = house stuff/cleaning/errandsLight pink = "free time" Purple = sleep If you want to see the full...
about 1 month ago • 2 min read
Hey Reader. I’m bringing back my monthly recaps! If you’ve been around a while, you might remember these. They used to be a regular staple. You can peek at a a few past ones here: Jan 2025, Feb 2024, May 2023) And if you’re newer here, this is where I share the real numbers of my business. Not the highlight reel. Not the “best month ever!!!” version. Just what actually happened. Here’s what January looked like for me. Income: $6,784.08 Not my biggest month. Not even close. And I’m honestly ok...
about 1 month ago • 2 min read
Holy Moley Reader,I spent $22,530.97 in my business last year. Yep. Ouch - That’s the real number I pulled off of my spreadsheet. Honestly - this isn’t quite as bad as it sounds. $4,458.07 were fees from Paypal or Stripe which is just a part of doing business. About $5k of the contractor expenses were for a very specific one-time project I did for bigger corporate type of company where I needed to sub-contract out a specific piece of the project. It’s not something I typically do in my biz so...
about 1 year ago • 2 min read
Hey Reader, I finally published my income report for September 2024. 🎉 It's super late...I know. In case you didn't know I live in Tampa, Florida and was subjected to the torment of hurricane Milton. We're safe. Our home is safe. We didn't have any damage or flooding minus a few branches falling down, but we did lose power for 6 days. 📷 Pic of my baby wayfaring around our house in the dark with a lantern It's amazing how fast you start to go stir crazy with no power (and a 12 month old who...
over 1 year ago • 1 min read
Hey, there This email landed in my inbox on Monday 👇 About a year ago I set an intention that I wanted to be on more podcasts and in the last 365 days I've been featured on 34 different podcasts. ...which isn't too shabby considering I had a baby, went on maternity leave and kept up with a busy client work load during that time. The even crazier thing...I didn't pitch myself for any of the podcasts I was asked to be a guest on. 🤯 You should totally go listen to this podcast episode by the...
almost 2 years ago • 1 min read
Hi Reader, I like to do this thing in my life and business where I play a game called: what's working and what's not working. It's a simple way to evaluate your life to help you do less of the stuff that's not working and more of the things that are! Here's my list for this week... WHAT'S WORKING FOR ME: Getting as much help as possible (with business stuff and baby stuff - I think I need outsource MORE things) Working at coffee shops and libraries Paper plates Consistent emails to my list...
about 2 years ago • 1 min read
Hey Reader, I wrote an email a couple of weeks ago about what's currently working for me with email marketing. ...but one BIG thing I completely failed to mention was how I grew my email list (which is currently sitting pretty at 3,325 subscribers) so here are those details for you :) HOW I'VE GROWN MY EMAIL LIST: 1. I have several opt-ins on my website where people subscribe to my email list. These are at the bottom of my website, on my resources page and in most of my blog posts. The main...
about 2 years ago • 1 min read